Privacy Policy

1. Who we are

MoreVision Advanced Technologies Ltd., an Israeli company (company no. 516795408) operates Serpzeno and is the controller of the personal data described here. Contact: [email protected].

2. What we collect

Account data: name, email, phone (optional), profile photo and your language preference. If you sign in with Google, we receive your name, email and profile photo from Google.

Website data: the domains you add, the pages we crawl for your audits and the results, and keyword rankings we check for you.

Connected account data: if you connect Google Search Console, Google Ads, Meta or TikTok, we store the access tokens needed to read (and, for advertising, manage) your account, plus the performance data we fetch from it, such as clicks, impressions, campaigns and spend.

Billing data: payments are handled by Paddle.com, our Merchant of Record. We receive your subscription status and a customer reference — never your card details.

Messages you send us, for example through the contact form, and the technical logs needed to run, secure and improve the Service.

3. How we use it

To provide the Service (audits, rankings, reports, AI recommendations, campaign tools), send service emails you can control in settings, provide support, process payments through Paddle, and keep the Service secure and free of abuse. We do not use your data for advertising.

4. AI processing

To produce recommendations, reports and ad content, we send relevant excerpts of your website content, audit results and Search Console performance data to an AI provider (Google Gemini). We send only what a feature needs, and we do not sell your data.

5. Google user data

Serpzeno's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We use Google Search Console and Google Ads data only to show it to you and to provide the features you asked for. You can revoke our access at any time in your Google Account settings or by disconnecting the account in Serpzeno.

6. Who we share it with

Service providers that process data on our behalf: hosting and infrastructure (Netlify, Railway, Cloudflare), email delivery, a headless-browser service used to crawl pages and create screenshots and PDFs (Browserless), file storage for screenshots (Backblaze), AI analysis and page performance data (Google), keyword ranking data (DataForSEO) and Paddle.com for payments. When you connect an advertising account, data is exchanged with that platform (Google, Meta, TikTok).

Within your organization, team members you invite can see the data of the domains you share with them. We do not sell personal data. We may disclose data if the law requires it.

7. International transfers

We are based in Israel and our providers operate in several countries, including the United States and the European Union. Where the law requires it, we rely on appropriate safeguards for these transfers, such as standard contractual clauses or an adequacy decision.

8. Retention

We keep data while your account is active and delete it within 30 days after you ask us to delete your account, unless the law requires us to keep it longer (for example billing records). Keyword ranking history is kept for a period that depends on your plan.

9. Your rights

You can request access to, correction, export or deletion of your personal data by emailing [email protected] from the address on your account; we reply within 30 days. Depending on where you live (for example the EU, UK or Israel) you may have additional rights, including objecting to some processing and complaining to your data protection authority.

10. Cookies and local storage

We do not use advertising or analytics cookies or trackers. We store your sign-in token and your theme and language choices in your browser's local storage, and we set short-lived security cookies while you sign in with Google, Meta or TikTok. All of this is essential to the Service.

11. Security

We use technical and organizational measures to protect your data, including encrypted connections and access controls. No online service is completely secure, so please use a strong, unique password.

12. Children

The Service is for businesses and is not directed at children under 16. We do not knowingly collect their data.

13. Changes to this policy

If we change this policy in a material way we will update the date above and, where appropriate, notify you.

14. Contact

MoreVision Advanced Technologies Ltd., an Israeli company (company no. 516795408) · [email protected]